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Innovazione Legale: webinar su LegalTech & Legal Design

💡𝗜𝗻𝗻𝗼𝘃𝗮𝘇𝗶𝗼𝗻𝗲 𝗟𝗲𝗴𝗮𝗹𝗲: #LegalTech & #LegalDesign. Quale sarà il futuro della nostra professione?

Il #webinar definitivo per passare dalle buzzwords alle applicazioni concrete.

🔸Quali opportunità sono sul tavolo?

🔸Quali strumenti utilizzare per coglierle?

🔸Quali sfide affrontare per stare al passo con l’evoluzione in atto nel mercato legale?

Ne parleremo con giursiti d’impresa Giorgia Vulcano Fausto Tramontin, esponenti del mondo accademico Alessandra Salluce e colleghi che si occupano, come me, di #LegalInnovation quotidianamente Luca Visconti Antonio Ravenna


Venerdì 15 Maggio – Ore 16:00

Come si partecipa?

Iscriviti ora – gratuitamente – al link qui ⬅️

Per restare aggiornato sulla community di giovani innovatori segui > TechnoLawgy Telegram channel <

💡#LEGALDESIGN: how to write attention catching emails?

LGL + DSGN = (legal design)

Innovative Legal professionals are always looking for an holistic approach to develop new models of user-friendly, accessible, and engaging legal services. That’s when legal design comes in: combining #DesignThinking with the world of law, to make legal systems and services more human-centered, usable, and satisfying. Do you know how to write attention catching emails? Here’s an example found online which has been attributed to Gary Provost.

💊 #TechLaw pill nr. 52 💊

legal design attention catching emails

legal design attention catching emails

Enter a short headline summarizing why this email is important

This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. The ear demands some variety.

Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences, And I use sentences of medium length.

And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that bums with energy and builds with all the impetus of crescendo, the roll of the drums the crash of the cymbal sounds that say listen to this, it is important.

Enter a compelling CTA. i.e., NOT “click here”

*This post is part of my #TechLaw pill series which is weekly available on > TechnoLawgy Telegram channel <

If you think this information is valuable, repay my effort and share it on your #SocialMedia, Be Influent! 

Legal Design attention catching emails