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🇪🇺 ePrivacy Regulation – Status and interplay with the GDPR 📱

An overview on the status of the upcoming ePrivacy Regulation which will complement the GDPR and introduce new rules on cookies, IoT and M2M communications. Continua a leggere

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🔥CES 2019: #Privacy is the buzzing trend🔥


🎡#Privacy: data protection plays a key role at CES 2019

Among taxi drones, bread baking bots, foldable TV screens and underskin sensors to monitor health functions, the 2019 Las Vegas Consumer Electronic confirms to be one of the hottest tech-related events of the year.

Newcomers and worldwide leading producers “compete” during this global stage where next-generation innovations are introduced to the marketplace.

The top trending topics of this year are:

  • AI-based applications, ranging from IoT wearable systems to self-driving vehicles to improve smart-cities circulation efficiency;
  • 5G networks, drastically improving electronic communications potential bringing new opportunities for tech industries and major benefits for TMT service providers; and
  • Privacy and cyberscurity, as after 2018 worldwide legislative impact and major data protection scandals ICT players are striving to build a privacy compliant reputation towards consumers to maintain (or avoid losing) market trust.

Most notably Apple’s giant AD in Las Vegas ” What happens on your iPhone stays on your iPhone ” does not come completely out of the blue and instead can be considered as the natural outcome of a global trend.

Tech companies are adopting a “Privacy by cool” approach, which hopefully would not just serve as new marketing weapon, but underlines the urge for organizations across the globe not only to adopt privacy compliant data handling practices, but also to prove that such practices are effectively implemented and are part of the company’s culture.

In this sense adopting a privacy by design proactive approach is fundamental for companies willing to be able to address the inconsistent regulations across multiple jurisdictions and overcome the technical limits in order to meet the markets’ needs while looking ahead toward regulations yet to come.

If you are interested in this topic don’t miss our previous posts: “🤳INFLUENCER: FIRST INCUBATOR ON INFLUENCERS TO OPEN IN ITALY   and “🎬 #MEDIA: UPDATED AUDIOVISUAL DIRECTIVE ADOPTED BY EU “.

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🎬 #Media: updated audiovisual Directive adopted by EU

🎬 New EU AudioVisual rules are coming 📺

In June 2018, European institution negotiators confirmed to have reached an agreement on an updated EU Audiovisual Media Services Directive. On 2 October the final text was finally adopted by the EU Parliament by 452 votes against 132, with 65 abstentions and on 6 November the Council adopted the new Directive. This is the final step in the legislative process.

The new directive modifies an existing directive on the provision of audiovisual media services from 2010. Since then, the market for audiovisual media services has evolved significantly. Rapid technical developments have sparked new types of services, viewing habits have changed, and user-generated content has gained in importance. The legal framework is now being updated to take account of these developments.

The revised legislation changes the media landscape for broadcasters and video-on-demand platforms, redefining advertising limits and enhancing the promotion of European works, but also strengthening the protection of minors against harmful content and limiting profiling and behaviourally targeted advertising.

Notably, the text extends the European audiovisual rules to video-sharing platforms, which will now be responsible for reacting quickly when content is reported or flagged by users as harmful. Although no automatic filtering of uploaded content is introduced, platforms may be asked to create a transparent, easy-to-use and effective mechanism to allow users to report or flag content.

Furthermore, under the new rules, advertising can take up a maximum of 20% of the daily broadcasting period between 6.00 am and 6.00 pm, and in the prime-time window between 6:00 pm and midnight.

I believe companies shall start to assess how the revised text may impact their business, considering that the Directive will enter into force on the 20th day after its publication in the Official Journal of the EU and Member States will have only 21 months after its publication to transpose the new rules into national legislation.

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