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💡#LEGALDESIGN: how to write attention catching emails?

LGL + DSGN = (legal design)

Innovative Legal professionals are always looking for an holistic approach to develop new models of user-friendly, accessible, and engaging legal services. That’s when legal design comes in: combining #DesignThinking with the world of law, to make legal systems and services more human-centered, usable, and satisfying. Do you know how to write attention catching emails? Here’s an example found online which has been attributed to Gary Provost.

💊 #TechLaw pill nr. 52 💊

legal design attention catching emails

legal design attention catching emails

Enter a short headline summarizing why this email is important

This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. The ear demands some variety.

Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences, And I use sentences of medium length.

And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that bums with energy and builds with all the impetus of crescendo, the roll of the drums the crash of the cymbal sounds that say listen to this, it is important.

Enter a compelling CTA. i.e., NOT “click here”

*This post is part of my #TechLaw pill series which is weekly available on > TechnoLawgy Telegram channel <

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Legal Design attention catching emails